Product Vision
Led the evolution of Hydrosoft into a scalable B2B SaaS platform designed to optimize water-safety operations, regulatory compliance, and field data capture for municipalities and water service providers. The product strategy focused on improving operational efficiency, service quality, and long-term scalability while enabling HydroCorp to deliver compliant services across diverse regulatory jurisdictions.
Defined a platform vision centered on configurable workflows, cloud accessibility, and extensible architecture capable of supporting hundreds of municipalities and complex Cross-Connection Control programs. Positioned Hydrosoft as a commercially viable SaaS solution differentiated by regulatory depth, operational flexibility, and enterprise-grade reliability.
Key SaaS Features
Shaped the definition and delivery of key product capabilities enabling end-to-end operational management within a unified cloud platform:
Search & Reporting: Advanced search, filtering, and configurable reporting to support compliance monitoring and operational decision-making.
Workforce Forecasting, Scheduling, and Appointments: Cloud-based scheduling, appointment coordination, and workload visibility to improve field efficiency and collaboration.
Notice & Communication Management: Configurable notice templates, routing logic, and automated workflows adaptable to jurisdictional requirements.
Field Data Collection: Mobile-enabled data capture with offline capability to support inspections and testing in remote environments.
Third-Party Test & Inspection Submission: Secure external portals enabling certified testers to submit compliance data directly into the platform.
Payments & Transactions: Integrated secure payment processing supporting regulated service workflows.
Inventory & Asset Management: Real-time tracking of equipment and materials to improve operational visibility and resource planning.
Platform Architecture & Delivery Foundations
Directed product and experience strategy for a secure, scalable SaaS architecture hosted on cloud infrastructure designed for high availability, data integrity, and regulatory compliance.
Guided the design of intuitive cross-device user experiences across web and mobile environments, ensuring accessibility for field technicians, administrators, and compliance stakeholders. Collaborated closely with engineering to align backend architecture, data processing, and real-time collaboration capabilities with long-term platform scalability and commercial SaaS readiness.
Ensured alignment with industry regulations and data-security standards, embedding compliance, privacy, and operational reliability into core product design and delivery decisions.
The Team
The core delivery team included ~25 cross-functional members spanning business stakeholders, domain experts, product ownership, business analysis, architecture, engineering, quality assurance, and design. I served as the Principal UX Designer and product-experience lead, partnering closely with product management, engineering, and executive stakeholders to align roadmap direction, delivery execution, and scalable user experience strategy across the platform.
Product Leadership, Strategy & Experience Design
Served as Principal UX Designer and product-experience lead for Hydrosoft, shaping roadmap execution, platform scalability, and end-to-end user experience for a regulated B2B SaaS solution supporting complex water-safety operations and Cross-Connection Control programs. Partnered closely with product management, engineering, and business leadership to translate operational complexity into scalable product capabilities aligned with commercial SaaS growth.
Led product discovery, UX strategy, and interaction architecture across the platform, embedding user-centered decision-making into prioritization, planning, and delivery. Directed requirements clarification, stakeholder alignment, and artifact creation necessary to enable efficient engineering execution and predictable releases.
Built and mentored a high-performing UX team while strengthening cross-functional collaboration, improving iteration speed, and supporting the platform’s transition from internal operational tool to commercially viable SaaS product.
Key Impact:
SaaS Transformation & Market Expansion: Played a central role in evolving Hydrosoft from an internal business application into a scalable SaaS platform capable of serving multiple municipalities and regulated operational contexts, positioning the product for broader market adoption and revenue growth.
Platform Scalability & Operational Flexibility: Led design and experience initiatives enabling the platform to support diverse workflows, regulatory requirements, and customer configurations at scale.
Delivery Acceleration & UX Frameworks: Established modular UX frameworks and reusable interaction patterns that streamlined design-engineering collaboration, accelerated iteration cycles, and improved release predictability.
Team Leadership & Execution Speed: Built and mentored a multidisciplinary UX team, improving production efficiency and enabling faster, higher-quality delivery across product releases.
User-Centered Product Strategy: Embedded research-driven decision-making and usability principles into roadmap planning and feature definition, improving product clarity, adoption readiness, and long-term product quality.
Cross-Functional Product Alignment: Served as primary liaison across UX, product management, and engineering, ensuring alignment between user value, technical feasibility, and business priorities throughout the product lifecycle.
Product Discovery, Research & Analysis
Led the product discovery and research strategy to inform roadmap priorities and experience design for Hydrosoft’s regulated B2B SaaS platform. Designed and executed qualitative and quantitative research across potential user groups, including surveys, interviews, and workflow analysis, to uncover operational needs, behavioral patterns, and compliance-driven constraints.
Synthesized research findings into clear product requirements, prioritization inputs, and usability principles that guided feature definition and delivery planning. Documented complex business processes to identify pain points, inefficiencies, and opportunity areas, enabling more targeted product improvements and stronger alignment between stakeholder expectations, technical feasibility, and user value.
Stakeholder Alignment, Analysis & Design Workshops
Facilitated cross-functional analysis and design workshops with business stakeholders, domain experts, product leadership, and engineering to clarify requirements, validate assumptions, and align on product direction for Hydrosoft’s regulated B2B SaaS platform. Guided collaborative working sessions that translated operational complexity and user needs into shared understanding, prioritized capabilities, and actionable delivery plans.
Leveraged user-centered design and product discovery practices to surface insights, gather feedback, and evaluate solution approaches in real time. These workshops accelerated decision-making, strengthened stakeholder alignment, and reduced downstream ambiguity across design and engineering execution.
Ensured resulting product direction remained grounded in user value, regulatory requirements, and strategic business objectives, supporting Hydrosoft’s evolution into a scalable SaaS solution for water-safety operations management.
Scalable Design System & Product Consistency
Defined and implemented a scalable design system to ensure consistency, usability, and efficient feature delivery across Hydrosoft’s regulated B2B SaaS platform. Established reusable interaction patterns, component standards, and experience guidelines that strengthened design-engineering collaboration, reduced variability across releases, and supported faster iteration at scale.
Architected the system to enable long-term product evolution by separating interaction logic from visual styling, allowing the platform to adopt updated branding without disrupting development workflows or delivery timelines. This flexibility supported a seamless transition to the organization’s new brand identity while preserving product stability, usability, and release velocity.
Early Validation & Prototyping
Translated defined user journeys into exploratory wireframes and interactive prototypes to evaluate alternative product approaches before engineering investment. Developed clickable prototypes for key operational workflows, enabling early usability testing with business users and rapid feedback on process clarity, functional direction, and overall user value.
This early validation reduced downstream rework, accelerated stakeholder alignment, and supported more confident prioritization and delivery planning. Iterative prototyping allowed the team to refine product decisions prior to formal stakeholder reviews and engineering handoff, improving execution efficiency, release readiness, and overall product quality.
Cross-Functional Partnership with Marketing & Customer Success
Partnered closely with Marketing and Customer Service teams to align product capabilities with go-to-market strategy, onboarding experience, and ongoing customer enablement. Incorporated customer feedback, support insights, and adoption patterns into roadmap prioritization and feature refinement, ensuring the platform evolved in response to real operational needs. This collaboration strengthened product adoption, reduced support friction, and improved overall customer experience across the Hydrosoft SaaS lifecycle.
Key Results
On-Time Delivery of MVP Features: Successfully delivered the Minimum Viable Product (MVP) features within the designated timeline, ensuring timely market entry and user validation.
Reduced Time-to-Market: Streamlined development processes and enhanced collaboration between design, development, and product management teams, resulting in a significant reduction in time-to-market for new features and enhancements.
Improved User Engagement Metrics: Implemented UX-driven design enhancements resulting in improved user engagement metrics, such as increased user retention rates, higher session durations, and enhanced user satisfaction scores.
Enhanced User Adoption: Leveraged user research insights and iterative design methodologies to enhance product usability and intuitiveness, leading to increased user adoption rates and reduced onboarding friction.
Alignment with Product Roadmap Objectives: Ensured alignment of design efforts with the product roadmap objectives, focusing on delivering impactful features and enhancements that address user needs and business goals.
Positive User Feedback and NPS Scores: Solicited user feedback through usability testing, surveys, and feedback loops, resulting in positive user sentiment and improved Net Promoter Scores (NPS).
Continuous UX Design Innovation: Fostered a culture of design innovation and excellence within the team, promoting the exploration of new design patterns, technologies, and methodologies to push the boundaries of HydroSoft's user experience.
Users Feedback after Production Release
"I'm truly impressed with the revamped HydroSoft platform! It's incredibly intuitive and user-friendly. The addition of new features has made my workflow much smoother."
"The latest updates to HydroSoft have exceeded my expectations! The improved user experience has been game-changers for our team."
"I can't say enough about how fantastic the new HydroSoft application is! It's a huge leap forward from the previous version and has greatly improved our productivity."
"Hats off to the HydroSoft team for creating such a phenomenal tool! The new application has exceeded my expectations and has become an essential part of our workflow. Well done!"