Project Brief
Design a product for a start up. The goal of the digital product was to enable users to request an assistance for personal or business actitivies.
The Team
The team started with: the Startup founder and CEO and our internal team: Principal Architects, Developers and me as the Principal Brand/Product/UX Designer.
Brand Identity & Product Strategy
I designed and implemented a research strategy to get the input required to create design the new brand identity in terms of personality, marketing
category, promise and credentials, perspective, target audience, etc.
Conducted innovation workshops with the client to define the core qualities of the product and the overall innovation strategy.
Defined the product evolution timeline from the early adoption to reaching the mainstream market
Image Source: carga.volaris.com
